It’s not uncommon for your leads to feel buyer’s remorse or subscriber’s remorse as it’s known in the online marketing industry. It’s the state of mind of a person after they’ve purchased a product outside of their comfort zone or provided their contact info to a stranger on the internet. In order to soothe and counteract these feelings, you need to follow up in some way after the initial transaction.
When your lead first opts in, they know very little about you. They expect to receive the information they were promised on the landing page and also hope to see information that validates their decision to give you their personal contact information.
You’ve got to follow up on a thank you page in a way that builds rapport and a relationship. This trust process needs to start right away.
Remember, you are laying the foundation. By taking extra care with your new customers, you lay the foundation for a long and profitable relationship with them.
Enjoy the video below. Jackie and I dive into the importance of a thank you page and the main components for an effective one.
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John Fox
P.S. - Don’t miss the final video that explains email auto-responders…
Jaclyn